Welcome to Modere, the truly forward-thinking Live Clean company I am so very proud to lead.
From the very beginning, we chose to make innovation our calling card.
Driven by this guiding principle, we pioneered our first clean label formula – shampoo – more
than 30 years ago. This trailblazing product became a cult classic, introducing customers to a
remarkably effective formula that omitted unnecessary, adverse ingredients they didn’t even know
they could do without. It made our defining statement: What we leave out of our products is as
important as what we include. And we’ve been innovating ever since.

Beyond our ingredient paradigm, created to identify the potentially harmful ingredients we’ve
consciously avoided, Modere products are further distinguished by our unparalleled, state-of-theart technologies.
Bringing together some of the brightest minds in the fields of science, medicine and nutrition
today, we set out to develop the very best nutritional, personal care and household products on the
market. The result is a collection of expert, clean label formulations including those that combine
the most remarkable, naturally derived ingredients from around the world with cutting-edge
scientific advancements found nowhere else.

In my years in the health and beauty industry, I’ve learned that true success isn’t measured by
numbers, but rather by the knowledge that your work is making a positive difference in someone’s
life. At Modere, we’re committed to making that positive difference and to earning your trust with
products that constantly raise the bar on quality, safety, and performance.
Our clean label promise means you always have safe, effective alternatives to the products you and
your family depend on every day. It means you’re helping to create a healthier planet for future
generations.* And it’s the confidence that comes with choosing – and sharing – Modere. When it
comes to relentless innovation and commitment to excellence, that’s our bottom line.
I’m proud to stand with our millions of loyal customers behind the Modere ethos, and I thank you
for experiencing the difference for yourself.
Truly yours,
Asma Ishaq
Chief Executive Officer




For 30 years, Modere has been
committed to earning your trust
with products that consistently
deliver. Products that set a
new standard for performance,
formulated with ingredients you
can feel good about bringing
into your home.

It begins with our clean label approach to product development. We’ve made a conscious choice to eliminate unnecessary and potentially harmful ingredients commonly found in conventional formulations, because what we leave out is as important as what we include.

The result is a highly innovative, thoughtfully designed collection of products that respect your health – and the environment. We believe our customers should never sacrifice performance for safety, or safety for performance. And with our expansive portfolio of covetable clean label solutions, you don’t have to.

Every Modere product is mindfully formulated with thoroughly safety-checked components. In fact, some of our products have been recognized by highly respected, independent third-party organizations. Plus, they’re backed by science and have even won multiple patents and awards.

When you reach for a Modere clean label alternative, you may reduce your exposure to the worrisome chemicals and compounds that surround you every day. You begin to transform your home into a haven for your family’s health. You make a choice to live clean.

That’s what our live clean philosophy is all about. With Modere clean label products designed to fit your lifestyle, it’s an effortless transition. At the end of the day, your family deserves nothing less